Our client, a nationwide operating trading company, wants to conduct a detailed analysis of local competitors in certain product and service areas. Due to the high manual workload, these analyses can only be performed selectively.
We have developed AI-based software that “intelligently” evaluates different industry portals and uses semantic AI to understand the content of a large number of websites. By extracting important keywords and terms, the data can be prepared in such a way that it can be easily understood by humans. By feeding our data into our clients data lake, a much more granular picture of the regional and national competitive density is created.
BUSINESS VALUE FOR OUR PARTNER
The automated competitive analysis allows marketing measures to be much more targeted. Management decisions can be taken faster and better. This allows conversion rates to be increased while reducing costs and significantly increasing the return on investment of individual marketing campaigns.
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