Case Study

Establishment of a product knowledge database

AI-based support for selling complex technology products

DDG AG develops AI- and data-based products and services in a co-innovation with medium-sized companies and founds innovative joint ventures from them.

Our customer, a company from the technical trade and service sector, distributes many technologically highly complex products. Many of these products have technical and process characteristics that can vary depending on the intended use case.

Despite intensive training and further education, it is difficult for the field sales force to have this complex specialist knowledge at hand in sales discussions in order to answer customers’ questions.

Roxana Dragomir

Your contact person

Roxana Dragomir

Partner & Business
Development Manager

Our Solution

We have developed a methodology to condense product information using semantic AI in the form of a product knowledge database and make it easily accessible to field service employees.

The solution ensures that new information (e.g. through expansion of the sales assortment) is added to the knowledge database in a simple and fully automated process. The field sales staff can concentrate more on the actual customer service.

Value added for our partner

The field service employees benefit from our solution in several ways. On the one hand, they are relieved of time-consuming training and further education, as they can access the entire product knowledge at any time.

This creates more time for preparation or follow-up of sales meetings. And at the same time, the sales process benefits from the fact that most queries can be answered without delay. Freed from any “fear” of technical queries, sales staff can focus much more on their customers and their needs in the sales talk.

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